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Retail Store Owners

mall_stores_fire.jpg (7057 bytes) Remember people look globally but they still shop locally. Getting people to local stores is still the critical issue in retail marketing. And every day the Internet direct marketers pose a bigger challenge to traditional brick-and-mortar retailers. Advertising is, of course, critical in getting foot traffic to local stores. But as consumers move from traditional forms of advertisement such as TV and print media to the Internet you find that the old methods just don't work anymore. Increasingly the Internet becomes a more viable and innovative means of advertising. Unfortunately, Corporate Internet sites are great for creating brand recognition but do little to bring foot traffic to local stores. How do you get people to a local store's Internet site? Well, Mall$mart has a series of new technologies and marketing solutions that allow you to effectively advertise on the Internet.

Foremost, Mall$mart is a complete and total solution to advertising on the Internet. Those solutions range from the development of a nationally recognized search engine named Mall$mart, to Smart Ad & Touring technology and, finally, to Mall$mart site hosting of local stores. Our Smart technology is a unique way to develop and present ad technology. This also includes the facilities you need to create and rotate ads, changes that can be made by retail marketing personnel not web developers.

The Mall$mart National Search Directory provides a totally new vehicle for retail advertisement. Shoppers can find the product they want and when they want it. No more do they have to wait for the weekend circulars to find out about great store sales. And they can find the sales they want in the in the stores they want to shop in.

In addition, shoppers can get Preferred Shopper status. The Preferred Shopper Program provides an effective mechanism for advertising to interested shoppers through e-mail. Specials and ad content can be delivered to the consumer in a tasteful manner totally devoid of the dangers of spamming.

Send mail to ebertel@mallsmart.com with questions or comments about this web site.
Copyright © 1999, 2002 Mall$mart
Last modified: April 28, 1999 mallsmart_smallfire.gif (2387 bytes)